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Course Description

The Integrated Digital Marketing Certification curriculum is designed to transform a fresher into a complete digital marketer with expertise in top domains like Search Engine Optimization, Search Engine Marketing, Social Media, WordPress, Online Reputation Management, Data Analysis, Content Marketing, Mobile and Email Marketing including hands-on experience with required tools.

Why should one choose this course?

Throughout the timeframe, learning Digital Marketing through crash courses has become one of the trending options amongst the undergrads. The digital marketing courses are ideal for freshers, job seekers and advertising professionals. On account of the rapid expansion of technological innovations and the adoption of digital products throughout the world, services of all sizes and shapes are leaning towards the cutting edge of advanced digital marketing courses to reinforce their hold in the advertising world.

What is the scope of this course?


Look at the world around you today, almost everything is online. Today, Digital Marketing is like a life – saver to all businesses. It is an activity that will help you promote your business online through various digital channels. The extent of people having access to the internet have also exponentially increased.

Considering the above facts, knowing where your clearly defined target audience is available, through digital marketing its possible to reach them. Therefore, pursuing a course on Digital Marketing is going to be very promising in future and if you are keen about it, this is the time to grab the opportunity and make your career a rewarding one.

Course Structure

The Digital Landscape in India
Elements & Platforms in the Digital Mix

What is SEO?
How does Search Engine work
Keyword Research & Analysis
On-Page Optimization (Meta Tags, Header Tags, Image Tags, Schema Tags etc.)
Off-Page Optimization (Social Bookmarking, Directory Submissions, Quora, Blogs etc.)
How to use Search Console for an effective SEO
SEO Audit for a Website

Use of Google Ad-words Platform
Setting up of Google Ad-words Account
Choosing of right campaign objective, Creating Search Ads & Ad Extensions
Understanding Google Merchandise Account & Creating Product Listing Ads

Facebook Marketing
Linkedin Marketing
Instagram Marketing
How to measure the effectiveness of activity on social media
Creating Social Media Calendar

How does Google Analytics work?
Setting up Google Analytics Account
Placing the Tracking Code on your site, Creating Properties
Setting up Conversion Tracking Goals & Events
Reading & Analyzing the Data and taking Business decisions on basis of Data.

Importance of ORM
Creating Holding Statements, Measuring Customer Sentiments
Understanding Social Listening
Tools for Social Listening

Understanding the AIDA Model and various Content formats available
How to create Buyer Personas
Creating Content Calendar

Types of Emails & Working on Email Marketing Tools, Planning a Drip Email Marketing Campaigns, Understanding opting Emails.
Planning Drip Email Marketing Campaigns
Understanding Optin emails
Types of Mobile Marketing, App Store Optimization
Location based targeting, Tools to monitor & optimise ASO

Lesson 1: Introduction to Soft Skills
Lesson 2: Communication Skills
Lesson 3: Verbal / Non verbal communication Skills
Lesson 4: Written communication skills
Lesson 5: Resume building
Lesson 6: Profile Creation
Lesson 7: Interview Preparation
Lesson 8: Communication with the consumer

Course Duration

30Hrs Technical + 15Hrs Soft skills

Accreditation Partner(s)


Are you ready to take the next step toward your future career?

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